TBS & Target Second Screen Site Lets Viewers Shop Cougar Town

TBS.com Enhanced Video Player

Whenever marketers start talking about how to monetize the second screen, the usual tactics are tossed around: synced ads, brand integration (“presented with”), and couch commerce (t-commerce). The first two are certainly the most common executions to date with third Continue reading

Augmented Reality and the Second Screen with Augo

Augmented Reality and the Second Screen with Augo

When people think about Atlanta companies, names like Coca-Cola, CNN, Turner, The Home Depot, and Delta are usually the first ones to come to mind. Often overlooked is the Atlanta technology startup scene, which is one of the fastest growing Continue reading

Augmented Reality and the Second Screen: Two Digital Trends for Effective Storytelling in Advertising

source: AdWeek

Recently, Latitude published the first round of their research through which they sought to understand how technology early adopters wanted to experience stories in the future. What they identified centered around 4 different aspects that the participants found to be keys to Continue reading