TBS & Target Second Screen Site Lets Viewers Shop Cougar Town

TBS.com Enhanced Video Player

Whenever marketers start talking about how to monetize the second screen, the usual tactics are tossed around: synced ads, brand integration (“presented with”), and couch commerce (t-commerce). The first two are certainly the most common executions to date with third Continue reading

Review of the Syfy Sync Second Screen and Syfy Now Viewing Apps

Review of the Syfy Sync Second Screen and Syfy Now Viewing Apps

Syfy launched their “Syfy Now” on demand streaming app last August. The latest version of the app, which launched at the end of January, added an interesting new feature taking the connected TV mobile app to a higher level: Live Continue reading

Evolving the Roku from Passive Hardware to Active Platform

Roku Channel Grid

Roku has sold more than 5 million devices since launching in 2008. The first connected TV peripheral device now boasts more movies than any other streaming player with over 1,000 channels and 31,000 titles. Its impressive line-up of OTT channels like Continue reading

Game of Thrones HBO GO Enhanced Digital Experience Review

Game of Thrones HBO GO Enhanced Digital Experience Review

While it may not get the most recognition, the relatively new “Best Interactive Program” is certainly an interesting Emmy category to watch. The 2013 Emmy winners have already been selected, but I wanted to take a closer look at another Continue reading