Amazing Spider-man & Captain America Augmented Reality App Promotions

Captain America AR App

For big blockbuster movie fans, 2014 could be the biggest summer line-up of all time. With franchises like Spider-man, X-men, Transformers, Godzilla, and Captain America all landing in theaters this summer, studios and their major partners are all trying to Continue reading

TBS & Target Second Screen Site Lets Viewers Shop Cougar Town

TBS.com Enhanced Video Player

Whenever marketers start talking about how to monetize the second screen, the usual tactics are tossed around: synced ads, brand integration (“presented with”), and couch commerce (t-commerce). The first two are certainly the most common executions to date with third Continue reading

Review of the Syfy Sync Second Screen and Syfy Now Viewing Apps

Review of the Syfy Sync Second Screen and Syfy Now Viewing Apps

Syfy launched their “Syfy Now” on demand streaming app last August. The latest version of the app, which launched at the end of January, added an interesting new feature taking the connected TV mobile app to a higher level: Live Continue reading

Augmented Reality and the Second Screen with Augo

Augmented Reality and the Second Screen with Augo

When people think about Atlanta companies, names like Coca-Cola, CNN, Turner, The Home Depot, and Delta are usually the first ones to come to mind. Often overlooked is the Atlanta technology startup scene, which is one of the fastest growing Continue reading

Gaming and the Future of Transmedia Entertainment

Gaming and the Future of Transmedia Entertainment

It seems like every year we hear claims that “20XX is the year of *insert name here*”. Usually that word is mobile, as has been the case annually since the creation of the smartphone. More specifically with the topics on Continue reading

Evolving the Roku from Passive Hardware to Active Platform

Roku Channel Grid

Roku has sold more than 5 million devices since launching in 2008. The first connected TV peripheral device now boasts more movies than any other streaming player with over 1,000 channels and 31,000 titles. Its impressive line-up of OTT channels like Continue reading

The Nightmare Before Christmas Disney Second Screen Live Review

The Nightmare Before Christmas Disney Second Screen Live Review

On October 18, Disney released their Second Screen Live theatrical follow-up to “The Little Mermaid“, Tim Burton’s stop-motion classic “The Nightmare Before Christmas”. I was unable to make it to the theater to experience the first Second Screen Live release, Continue reading