Augmented Reality and the Second Screen: Two Digital Trends for Effective Storytelling in Advertising

source: AdWeek

The following originally appeared on the Engauge Blog August 31, 2012 Recently, Latitude published the first round of their research through which they sought to understand how technology early adopters wanted to experience stories in the future. What they identified centered around Continue reading

Navigating Second Screen: A Review for Brands

2012 Social TV Ecosystem

The following originally appeared on the Engauge Blog August 20, 2012 The convergence of entertainment and social media, coupled with the rise of connected TV viewing, has created both opportunities and challenges for brands vying to get their message in Continue reading